Deliveroo becomes DeliverBOO for Halloween

Deliveroo customers will be able to add a fright to their bite this Halloween, as they can now order Halloween goodies from pumpkin carving sets, Halloween sweets and spooky accessories straight to their door in as little as 20 minutes.

Arabella Jenkins at Deliveroo said: “This Halloween is sure to look pretty different from others before, but that doesn’t mean we can’t get into the spirit at home. If you’d completely forgotten it was Halloween this weekend altogether, you’re probably not alone.

"If that’s you, Deliveroo is here to deliver Halloween to you on-demand with limited-edition Halloween categories now on the app from Co-op, Waitrose, ALDI and Morrisons. Just try not to spook our riders when you open the door!”

Views by Takealytics Analysis Team: In previous years Deliveroo has offered Halloween items through its own Deliverboo shop offering sweets, pumpkin baskets and fancy dress outfits. They have even done custom pumpkin carvings delivered to your door.

Given their significant growth in the grocery sector over the last year their campaign is focussed on promoting their existing grocery partners which are offering Halloween costumes and sweets.

Source: Deliveroo Foodscene

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