Delivery now 'habitual to consumers' as market continues to grow

A new Lumina Intelligence report reveals the use of delivery has become 'habitual to consumers', with the market forecast to grow by £0.7bn in 2022 to a value of £13.3bn.

According to the Lumina Intelligence UK Foodservice Delivery Market Report 2022, delivery has been able to successfully maintain new customers brought into the channel throughout the pandemic, with 12% of UK adults ordering delivery at least once per week.

Last year, the market saw strong growth of 6.5%, bringing the total value of the market to £12.6bn; and is forecast to grow by a further 5.3% in 2022, holding a 12.2% share of the total UK eating out market.

In total, the report forecasts foodservice delivery market growth to be £5.7bn between 2019 and 2022, by the middle of the decade, the market value is expected to total £14.6bn, with robust growth of 3.2% per year from 2022 to 2025.

From an aggregator perspective, the top three delivery aggregators - Just Eat, Uber Eats and Deliveroo hold a combined share of 69.9% of all foodservice delivery occasions. Just Eat has grown its share of foodservice delivery occasions to account for more than one in three (36%) in 2022.

Meanwhile, from a brand perspective, the top five foodservice delivery brands - Domino's, McDonald's, KFC, Papa John's and Pizza Hut Delivery - comprise of just under one third (29%) of the delivery market in terms of share. McDonald's and KFC have doubled their shares of the delivery market from 2019-2022, to 8% and 4%, respectively.

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Source: Big Hospitality