Iceland has launched a 20-minute delivery service with Uber Eats in London, as part of a major scaling-up of its online capacity across the country.
The new service means customers can use the Uber Eats website or app to order groceries from an Iceland store in Hackney.
Iceland is also looking to launch same-day delivery more widely, MD Richard Walker said as the supermarket revealed its online expansion had created 3,000 new jobs. Outside the Uber Eats trial, next-day is the earliest the frozen specialist currently delivers online orders.
Iceland had increased deliveries by 300% in the past 12 months, to about 40,000-50,000 a day, with the capacity for 750,000 a week, it said.
Takealytics will continue to monitor as Iceland's coverage on Uber Eats increases.
Source: The Grocer
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