Just Eat launches its first grocery deal with Asda

Just Eat has announced today it has struck a deal with Asda to sell groceries through its delivery platform.

This deal brings Just Eat into the grocery space, an area which has seen huge growth during the pandemic. Deliveroo has partnerships with Waitrose, Sainsbury’s, Aldi and Morrisons, while Uber has worked with Shell, Asda and Sainsbury’s. See below share of grocery venues by aggregator which now accounts for 8% of Deliveroo's venues and 6% of Uber Eats.

Aggregator Share of Venues Source: Takealytics

The other aggregators have gained a strong foothold within the convenience market. As Deliveroo secures exclusivity with brands like Waitrose and Asda moving its partnership to Uber Eats. Below we can see the spread of the highest listed convenience and grocery brands across the remaining two aggregators.

Count of Supermarket Venues by aggregator Source: Takealytics

The past year has also seen a flurry of new entrants to European food delivery, including fast grocery delivery firms such as Gorillas, Getir, Weezy and Fancy. Meanwhile, U.S. companies are coming to Europe, as DoorDash bought Finland-based deliverer Wolt for $8 billion in November and privately held U.S. firm GoPuff has bought both Dija & Fancy.

“With over 60,000 restaurant partners on the Just Eat platform, across 95% of the UK, the partnership with Asda marks the next stage in Just Eat’s commitment to delivering the best service and range of options for its consumers.”

Takealytics will continue to report on the performance of these Asda Just Eat locations when they launch in the New Year.

Source: Financial Post and Takealytics.