Takealytics continually tracks restaurants performance across Deliveroo, Just Eat and Uber Eats and in recent weeks we have detected a new cleaner page layout shown on Deliveroo.
The new layout moves the hero image to the left, shows a simpler review score metric and a new clearer menu list.
New Deliveroo Page Layout
Current Deliveroo Page Layout
We are pleased to see in addition to making the page view simpler Deliveroo have added a search at the top of the page for searching the menu on that specific venue. This is extremely useful for Grocery retailers - making it easy to find the specific item you are searching for.
Whilst this is good we believe there is ways this could be more intuitive and return items from a category in the search.
In the below example we are searching a grocery retailer for "Beer" but none of the Beer products are returned despite them being in a "Beer" category.
Example search for 'Beer'
Currently this new layout is in A/B testing with only new venues and selected existing venues adopting the new layout but we expect to see this rolled out across the website and app in the coming weeks.