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Takealytics Privacy Policy

Last Updated August 2020

1. General

If you visit our website from a country of the EU or the European Economic Area, the General Data Protection Regulation (GDPR) is applicable for the processing of your personal data.

This privacy policy serves the purpose of fulfilling our duty as a controller to inform data subjects about data protection. Takealytics will comply with all legal requirements regarding the collection, processing and use of your personal data as required by the General Data Protection Regulation (GDPR).

With this privacy policy, Takealytics fulfils its obligations to inform data subjects about the means and purposes of data processing, the legal basis for processing, the duration of the processing and the rights of the data subjects.

In this privacy policy, we inform you in detail about:

  • Who we are and how you can contact us.

  • Which of our products and services are covered by this privacy policy.

  • Which categories of personal data we process, from which sources we obtain data, for what purposes we process personal data and on what legal basis we do so.

  • To whom we transfer personal data.

  • How long we store personal information.

  • Which rights you have with regard to the data we process about you.

  • Which cookies are used on our websites and how they can be managed (cookie policy).

2. Controller & Scope

Takealytics offers its customers a variety of different products and services. For customers and users from the European Union or the European Economic Area (EEA), the General Data Protection Regulation (GDPR) is applicable when using our services.

Takealytics is a Controller in accordance with Article 4 Lit 7 GDPR, determining the purposes and means of the processing of personal data in the context of providing our services.

To make it easier for you to contact us, we have set up a single contact channel for all data protection requests: You can simply write us an email at}. Should you prefer you can also contact us by post:


250 Wharfedale Road
Winnersh Triangle,

RG41 5TP,

United Kingdom

Under Clause 7 of this Privacy Policy, you can find detailed information on how you can assert your data protection rights.

3. Data Categories & Purpose

Data which we DO NOT process:

We do NOT process sensitive ('special') data of our customers and service users. Thus, we do NOT collect or process any data identifying racial and ethnic origin, political opinions, religious beliefs or trade union affiliation, as well as genetic data, biometric data to uniquely identify a natural person, health data or data about the sexual life or the sexual orientation of a natural person. We also do NOT process data on criminal convictions and offences.

Data which we DO process:

We process personal data that you provide us in connection with the registration on our website and the use of our services, as detailed below.

For the provision of our services, and as a result of customers requests, we collect information (which may include identifiable information) from publicly available sources (as defined in our Terms) by crawling the web. Information collected in this way is automatically extracted, parsed and organized.

In some circumstances, we might also collect information about you from publicly available sources. Please note that we will not include personally identifiable information in any report and/or result we will provide to our customers. For your rights regarding personal data we might have collected about you, please refer to Clause 7.

For What Purpose Do We Process Your Data?

We store the personal data you have provided and the personal data we have collected in our database. Below you will find the purposes for the processing of your personal data as well as the legal basis.

E-Mail, Newsletter Services & Payments

Our newsletter keeps you up to date with our latest news and products. To register for our newsletter, we need a valid email address as well as additional information (first and last name) to prove that you are the owner of the email address and that you have consented in receiving the newsletter.

Your information will be used exclusively for receiving the newsletter and will not be forwarded to third parties.

You can revoke your consent to the newsletter dispatch at any time and adjust it if necessary.

To unsubscribe, you will find a link in each of our newsletters.

When a user pays for our service, we request the credit card number which we do not store. We transfer the data to the third party payment processor Stripe ( in encrypted form. The following data is collected and transferred:

  • Credit card number and CVV.

  • Card type.

  • Card expiration date.

  • City.

  • Address.

  • Postal or ZIP code.

  • Country.

  • VAT ID (if applicable).

To subscribe to our paid services, you may have to provide payment or other necessary information. This includes, for example, billing information. We may also collect other personal information, such as demographic information, and information about your interests and preferences, in connection with your use of the site and our services.


The purposes of collecting this data is as follows:

  • To provide tips or guidance on how to use our site and our services, inform you of new features on our site and our services, or provide other information that may be of interest to you.

  • To issue invoices, administer accounts, collect and process payments.

  • To personalise the services we provide to you and tailor your experience at our site to your interests.

  • To send you e-mails, e-newsletters, personalised offers via direct messaging or other communications about our services, if you have subscribed to receive such information.

  • To manage our site and our services, diagnose technical problems, improve content, and allocate the resources of our systems.

  • To investigate, detect, and protect Takealytics and third parties against error, negligence, breach of contract, fraud, theft and other unlawful activities.

  • In connection with the sale, merger, spin-off, or other corporate reorganisation, or in the event of our bankruptcy or insolvency, in which case the information is transferred or assigned to a third party as one of our business assets.

  • As permitted by, and to comply with, any legal or regulatory requirements or provisions or for any other purpose to which you consent..

The above listed data is stored as long as the user has an account with Takealytics.

4. Disclosure of Data to Third Parties

From time to time, we may disclose your Personal Information as follows:

  • To third party service providers so that they may provide services, such as payment processing services or website maintenance and security services, to us.

  • To third-party services as incident to the rendition of some features of the site and our services.

  • To protect our site and our services, and our rights under our Terms of Service; to protect ourselves against liability or prevent fraudulent activity; or where we believe it is necessary to permit us to pursue available remedies or limit any damages that we may sustain.

  • In connection with the sale, merger, spin-off, or other corporate reorganization, or in the event of our bankruptcy or insolvency, in which case the information is transferred or assigned to a third party as one of our business assets.

  • Where the information is public.

  • To our insurers and to regulatory agencies and government enforcement agencies.

  • To comply with a subpoena or warrant issued by, or an order made by, a court, person, or body that we believe in good faith to have authority to compel the production of information, or to comply with the rules of any such court, person, or body relating to the production of records.

  • If we believe in good faith that a law, regulation, rule, or guideline requires the disclosure of Personal Information to third parties.

  • To one or more persons who needs the information because of an emergency that threatens the life, health, or security of an identifiable person or group.

  • Where we deem that disclosure of Personal Information is necessary to collect monies owing to us.


5. With Whom We Share Your Personal Information

Transmission to external processors

We only transfer data to external processors if we have an agreement with them that meets the legal requirements for data processing agreements. We only transfer personal data to if an appropriate level of data protection is guaranteed.

6. Data Security

We use technical and organisational security measures to protect your data against accidental or intentional manipulation, loss, destruction or access by unauthorised persons. Our security measures are subject to constant review. Data processing and data transmission are carried out with SSL method (Secure Socket Layer).

7. Rights of the Data Subject

Data protection law gives you the following rights:

  • Right to information
    Upon request, we will give you free information about the scope, origin and recipients of the stored data as well as the purpose of the processing. Please use the linked request for information. In the case of excessive requests for information (more than four times a year), we reserve the right to charge a reasonable replacement fee.

  • Right to Correction
    Should any inaccurate information be stored despite our efforts to be accurate and up-to-date, we will correct it at your request.

  • Deletion
    If you wish to delete personal data processed by us, please let us know. We will do our best to comply with your request promptly. Under certain conditions, you have a right to deletion, for example, in connection with a contradiction or when data has been processed unlawfully.

  • Restriction
    You may also request restriction of data processing for the reasons that justify a deletion claim – then the stored data must remain stored (e.g. for evidence purposes), but may no longer be used for other purposes.

  • Objection & Revocation
    You have the right to object to the processing of your personal information. You can also revoke the consent for data processing in writing at any time and free of charge.

  • Data Portability
    If you wish to transfer your personal data you have provided us to another person or controller, we will provide it to you it in an electronically transferable format.

  • Right to Complain to the Data Protection Authority
    You have the right to complain to a supervisory authority, in particular in the Member State of your residence, place of work or place of alleged infringement, if you considers the processing of your personal data being a violation of this Regulation. You are also welcome to contact us directly at any time.

To assert your rights, please contact us by post:


250 Wharfedale Road
Winnersh Triangle,

RG41 5TP,

United Kingdom

Or via email to

For the safety of your personal data, we can answer requests only if we have proof of your identity. Of course, we will only use your submitted documents to verify your identity and delete them immediately after processing and fulfilling your request.

8. Cookie Policy


On Takealytics cookies and similar technologies (“cookies”) are used. Cookies are used to analyse the user habits of users in order to continuously improve Takealytics services. In addition, advertisements based on individual interests of the users and the user’s usage habits can be adjusted by means of cookies.

What Are Cookies?

Cookies are text files that can be stored on the computer or smartphone of the visitor of a website, if allowed by the browser settings of the user. In these text files, information can be stored for further access by the website. Cookies contain information about websites visited by the user, which the browser saves while surfing the internet. If cookies are provided by the domain under which the website is being hosted, we speak of first-party cookies.

If cookies are being provided by a provider other than the controller of the website, we speak of third-party cookies. The third party, usually an advertiser, uses such cookies to keep track of a user’s visits on all pages displaying third party advertisements, including on the Takealytics pages.

Cookies allow the user to be recognised when visiting the website again, and can therefore be used for purposes such as to ensure that a user does not need to log in to a website again after logging in once. Furthermore, cookies are suitable for storing and transmitting information about the user’s surfing behaviour. Cookies are used to improve the quality of services, including the storage of user preferences, as well as to recommend content and search results, and to track user trends. As a result, the use of digital platforms can be evaluated and valuable knowledge about the needs of users can be gained. This information helps us to further improve the quality of our digital platforms. Cookies can be viewed and deleted individually (for more details, see the following chapters). In addition, users can also disable cookies globally via the browser by selecting the appropriate browser settings.

Which Cookies does Takealytics Use?

  • Session Cookies
    We use session cookies on our website. The legal basis for such processing is Art. 6 Para. 1 Lit. B) GDPR, in so far as these cookies are used to collect data to initiate or process contractual relationships. If the processing does not serve to initiate or process a contract, our legitimate interest lies in improving the functionality of our website. The legal basis is then Art. 6 Para. 1 Lit. F) GDPR. In most cases, "Session-Cookies", which only last for the duration of your browser session and are deleted when you close your browser, are used.

  • Third Party Cookies
    Our website may also use cookies from partner companies with whom we cooperate for the purpose of advertising, analysing, or improving the features of our website. Please refer to the following information for details, in particular for the legal basis and purpose of such third-party collection and processing of data collected through cookies. The following third party cookies are being used on Takealytics:

    • Google Analytics

    • Quora Analytics

    • Facebook Tracking (remarketing)

    • Linkedin Tracking (remarketing) (remarketing)

    • Adwords Tracking (remarketing)

Please note that the listing of these cookies cannot be 100% complete for technical reasons.

  • Management & Deletion Of Cookies
    If you wish to block first party cookies of Takealytics or any other third party cookies, we recommend you do so globally by using settings of you internet browser. Cookies can be rejected or deleted by appropriate browser settings. In this case, however, it is possible that not all functions of our website are fully usable. Here are instructions on how to manage and delete cookies in your browser:

9. Profiling For Target Group Segmentation


Takealytics uses software to evaluate the use of its websites, allowing us to generate a visual map of the visitor’s movements on our websites. This analysis will be used to continuously improve the quality of the services offered by Takealytics. Cookies are also used for the aforementioned analysis to recognise users during their next visit.

Google AdWords Conversion

  1. We use Google AdWords to draw attention to our attractive offers. Based on data from our advertising campaigns, we can determine how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you, in order to make our website more interesting to you and to achieve a fair calculation of advertising costs.

  2. These advertising materials are supplied by Google via so-called “ad servers”. To do this, we use ad server cookies, which measure certain performance metrics such as user clicks. If you access our website through a Google ad, Google AdWords will save a cookie on your computer or smartphone. These cookies usually lose their validity after 30 days and are not intended to identify you personally. This cookie will typically use the unique cookie ID, number of ad impressions per placement (Frequency), last impression (relevant to post-view conversions), and opt-out information.

  3. These cookies allow Google to recognise your Internet browser. If a user visits certain pages of an advertiser’s website and the cookie stored on their computer has not yet expired, Google and the customer see that the user clicked on the ad and was redirected to that page. Each advertiser is assigned a different cookie. Cookies cannot be tracked through the websites of advertisers. We ourselves do not collect and process any personal data for those means. We receive only statistical evaluations provided by Google. On the basis of these evaluations, we can identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the adverts; in particular we cannot identify the users on the basis of this information.

  4. Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no control over the extent and the further use of the data which is raised by the employment of this tool by Google and inform you therefore according to our knowledge: By the incorporation of AdWords conversion, Google receives the information that you clicked on our ad. If you are registered with a service provided by Google, Google may associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a chance that the provider will find out and store your IP address.

  5. You can prevent your participation in this tracking process in several ways: a) by adjusting your browser software accordingly, in particular, the suppression of third-party cookies will prevent you from receiving any third party advertisements; b) by disabling the cookies for conversion tracking by setting your browser to block cookies from the domain "", , this setting be deleted when you delete your cookies; c) by deactivating the interest-based advertisements of the providers that are part of the “About Ads” self-regulation campaign via the link, this setting being deleted when you delete your cookies; d) by permanent deactivation in your browser Firefox, Internet Explorer or Google Chrome under the link We point out that in this case you may not be able to use all the features of this offer in full.

  6. The legal basis for the processing of your data is Art. 6, Paragraph 1, Sentence 1, Lit. F, GDPR. For more information about privacy at Google, see and Alternatively, you can visit the Network Advertising Initiative (NAI) web site at Google has submitted to the EU-US Privacy Shield, Framework.


Google Analytics

Our website uses Google Analytics, the web analytics service provided by Google Inc. (“Google”). Google Analytics uses cookies to recognise visitors of the website. The visitor usage data generated by the Google Analytics cookie is typically transmitted and stored to Google servers in the United States. Google uses the information collected on behalf of the Takealytics to evaluate your use of this website and to aggregate reports about website activity.

By activating the IP anonymisation, Google will shorten its IP address beforehand within the member states of the European Union or in other contracting states of the European Economic Area Agreement. The IP anonymisation process of Google Analytics sets the last octet for IPv4 user IP addresses and the last 80 bits for IPv6 addresses to zero. The Google-acquired IP address is therefore no longer traceable to a single address or user. The submitted anonymised IP address will not be merged with other data provided by Google.

The storage of cookies can be restricted or prevented by settings in the web browser. You can find out how this works and what problems this may entail in the section "Cookies".

Furthermore, you have the option of preventing the collection of data generated by the Google cookie and related to your use of the website, including your IP address. For this Google provides a browser plug-in, which you need to install in your browser software for this purpose:


10. Modification Of This Privacy Policy

We may revise this Privacy Policy from time to time. The use of your data is subject to the latest version available here Privacy Policy.

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