As part of our commitment to enhancing the depth of insights available to our customers, Takealytics now includes tracking for both Minimum Order Value and Delivery Fees across Deliveroo and Just Eat.
Fee Consistency
Restaurant and grocery brands can use this data to pinpoint discrepancies and quickly identify venues where fees deviate from the rest of the estate. In the example below featuring Bella Italia, certain locations display a lower minimum order value or delivery fee, which may be the result of an administrative setup error.
Understanding the Competition
Alternatively, this data can be leveraged to gain insights into local delivery fees among competitors. For instance, when examining Namaste Kitchen in comparison to other nearby Indian restaurants, we notice that it has a higher delivery fee along with a significantly higher minimum order value. This increased delivery fee could potentially drive customers to choose competitors instead.
If you’re already a Takealytics customer, this data is now live in your account!
For more information about how tracking competitors Minimum Order Value and Delivery Fees can help you gain an edge in your business, why not reach out for a demo and see how we can help.
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