As more and more consumers turn to food delivery platforms to order meals, it's become increasingly important for restaurants to optimise their menu items for these platforms. While a great menu and tasty food are certainly important, having high-quality images and detailed descriptions of your menu items can be the difference between a hungry customer choosing your restaurant or going elsewhere.
In this blog post, we'll explore why it's so important to have images and descriptions on your every one of your menu items
In the world of food delivery, visual appeal is key. With so many options to choose from, customers often browse menus based on the images they see. Having high-quality images of your menu items can entice customers to choose your restaurant over others. In fact, according to Uber Eats, adding images to menu items can increase sales by as much as 30%. By investing in professional photography or taking high-quality photos in-house, you can showcase your food in the best possible light and attract more customers.
In addition to images, having detailed descriptions of your menu items can also be a game-changer. Many customers want to know exactly what they're getting before they place an order, and providing detailed descriptions can help build trust and confidence in your brand. Use descriptive language to highlight key ingredients and preparation methods, and consider including nutritional information for health-conscious customers. By providing as much detail as possible, you can help customers make informed decisions and increase the chances of them ordering from your restaurant again in the future.
Optimising for Search:
Having images and descriptions on your menu items can also help improve your visibility on food delivery platforms. By including relevant keywords and tags in your descriptions and image filenames, you can increase the chances of your menu items appearing in search results. Additionally, having detailed descriptions can help algorithms better understand your menu and suggest it to customers who may be interested in similar dishes.
Monitoring your Images:
It's not uncommon for menu images to disappear from delivery platforms during menu updates, and with multiple locations, it can be challenging to keep track of every menu across your estate. Fortunately, Takealytics can help you identify where you may be missing images across your estate. Additionally, our Takealytics Alerts notifies you the moment we detect a change in your menu, such as when menu items drop or when images, descriptions, or calorie content are missing.
In the above example Takealytics reporting highlights the percentage of menu items missing images - here is can be seen Uber Eats has venues which are missing images for Starbucks - whilst the images are shown across the other aggregators.
In today's fast-paced world of food delivery, having high-quality images and detailed descriptions on your menu items can make all the difference. By investing in professional photography, writing descriptive and informative copy, and optimising your menu items for search, you can attract more customers, build trust in your brand, and ultimately drive more sales from the delivery aggregators.
Please contact the Takealytics team to see how you can monitor content across your estate.