In an increasingly competitive delivery market, understanding how your brand stacks up against others is vital. That’s where the Takealytics Score comes in, offering a comprehensive view of how well your restaurant is performing across major delivery platforms such as Deliveroo, Just Eat, and Uber Eats.
What is the Takealytics Score?
The Takealytics Score is a consolidated metric that captures key elements of your delivery performance. It takes into account factors like store availability, delivery speed, and the quality of your menu content (e.g. images and descriptions). By assessing these across the major aggregators, the score gives you a clear and objective view of how your restaurant is performing based on the metrics seen by the customer in making their decision to purchase.
The Takealyitcs Score for the Harvester brand is shown above.
To improve Harvester’s delivery performance we would recommend focusing on reducing delivery times, whilst adding imagery and descriptions on Uber Eats and Deliveroo will help conversion.
Benchmarking Performance Against Others
The Takealytics Leaderboard allows you to benchmark your restaurant’s performance against others in the industry. It provides not only the overall Takealytics Score but also a breakdown of performance across the three major platforms. This enables you to pinpoint exactly where you might be excelling or where there’s room for improvement. For example, you may find that your scores on Just Eat are strong, but your availability on Deliveroo is limiting your potential reach.
Curious about how your restaurant is performing across different platforms?
If you’re interested in a detailed breakdown of your brand’s performance and want to see where you could improve, contact Takealytics today. Understanding the metrics behind your Takealytics Score will provide you with actionable insights to enhance your delivery operations and increase sales.
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