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Case Study: Krispy Kreme hits a new sweet spot with Takealytics

Krispy Kreme UK recently teamed up with Takealytics. They have plenty of first-hand experience and a really great story to tell about how Takealytics is helping them take their UK-wide delivery operation to the next level.

We caught up with Jack Dickinson, Krispy Kreme’s Performance Manager, who talked us through some of the key benefits of using Takealytics and shared some valuable insights as to how the software proves to be a powerful tool for any business operating on-demand delivery via third-party platforms.

Why has Krispy Kreme UK chosen to use Takealytics?

Krispy Kreme operates an on-demand delivery service via Just Eat, Deliveroo and Uber Eats. Whilst their delivery of freshly prepared doughnutty goodness has gone down a treat amongst UK customers, they wanted to delve deeper to uncover new opportunities for performance optimisation across their UK delivery division.

With over 435 touchpoints across the UK, as you can well imagine, Krispy Kreme has a lot of data to collect and manage. They wanted to capture a clearer picture on a more granular level, whilst feeling more connected to each of their stores. But in reality, they had no actual way of doing this and tracking and monitoring performance across hundreds of locations, all in one place, all at one time, was proving to be challenging.

In order to move to the next level, Krispy Kreme required a system that was far more streamlined and reliable than anything they previously had in place. The team sought an all-in-one platform that would gather and consolidate data from across their in-store and dark store network, as well as all three aggregators.

The solution needed to be smart, presenting accurate, reliable and up-to-date data that gave them the tools they needed to build and develop in both the short and long term. Takealytics’ solution has provided Krispy Kreme with everything they needed to do just that.

What have the main benefits been so far?

Krispy Kreme has realised many benefits associated with using Takealytics and, even within a short timeframe, already recuperated a return on their investment.

In summary, the platform has provided:

  • Greater visibility at both store level and across the entire estate

  • A thorough insight into how Krispy Kreme performs across each delivery channel

  • A better understanding of what customers see

  • An opportunity to spot low and mid-rated stores

  • Time savings on data collection and analysis

  • A more efficient and targeted approach to problem-solving

  • Continual, relevant feedback that can be cascaded to in-store teams

  • A robust system that ambassadors at store and regional level can access and use

  • An easier way to track promotions and campaigns

  • More confidence and transparency when developing strategies for scaling and growth

For more information or a demo of Takealytics contact us.


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