This week we are evaluating how coffee shops perform on delivery platforms with the takealytics Performance Score.
takealytics have identified four fundamental factors that influence online delivery performance:
Availability - Ensuring restaurants are open and available on relevant platforms when they are scheduled to be.
Delivery Time - 81% of shoppers will wait up to a maximum of 45 minutes for their delivery. If the estimated delivery time is greater than this they will purchase elsewhere. Ensuring your restaurant has capacity to delivery in less than 45mins is key to winning orders.
Out of Stocks - Having key items out of stock on your menu may drive consumers to purchase elsewhere. The takealytics score below measures venues which have more than five items out of stock.
Reviews - Consumers are influenced by Reviews. If your restaurant has poor reviews consumers will choose a higher ranking restaurant. The takealytics score below counts any venue where its star rating is below three on any of the platforms.
Focussing on each of the above factors will help grow your food delivery orders and revenues.
Find out how you can influence each of these factors and improve your delivery performance - Download our white paper NOW!
The takealytics performance score brings together all of the above factors to provide one metric to measure a restaurant chains performance across Deliveroo, Just Eat and Uber Eats. This week we are looking at the performance of coffee and sandwich shops.
Greggs and Subway are the top performers with scores in excess of 90% whilst Starbucks Costa, and Caffe Nero are the worst performers at 80% and below.
Greggs and Subway have had a number of locations unavailable at the time of our analysis. Subway has also had high delivery times with 3% of their estate having delivery times exceeding 45 minutes.
Costa, Starbucks and Caffe Nero have had high proportions of their estate with items out of sock on Uber Eats which have driven down their score.
Data captured on19th November at 11:10.
The takealytics performance score is updated every week so come back to our insights page to see how these trends have changed.
Want to see more detail? Contact the takealytics team for more information.
Data is collected at a specific time each week across every venue in the restaurants estate shown on Deliveroo, Just Eat and Uber Eats. The data is aggregated across platforms and quality checked by takealytics analytics team.