Why Tracking Your Google Review Score Against Competitors is Critical for your Restaurants
In the restaurant industry, online reviews can make or break a business. With the increasing use of online review platforms like Google, TripAdvisor, and Yelp, it's important for restaurants to actively monitor and manage their online reputation. But it's not just about keeping an eye on your own reviews - tracking your Google review score against nearby competitors can provide valuable insights and help you stay ahead of the competition.
In this blog post, we'll explore the benefits of tracking your Google review score against nearby competitors and how it can help restaurant chains improve their online reputation and ultimately drive more customers through their doors.
Benchmarking Against Nearby Competitors:
Tracking your Google review score against nearby competitors allows you to benchmark your performance against others in the same market. By monitoring your competitors' review scores and comparing them to your own, you can identify areas for improvement and take proactive steps to enhance your online reputation. Additionally, benchmarking against competitors can help you identify market trends and adjust your business strategy accordingly.
Identifying Areas for Improvement:
Comparing your Google review score to nearby competitors can help you identify areas for improvement in your business. If your score is consistently lower than your competitors', you may need to evaluate your customer service, menu offerings, or other factors that could be impacting your online reputation. On the other hand, if your score is higher than your competitors', you can identify what sets you apart and use that as a competitive advantage.
Taking Action to Improve Your Online Reputation:
Tracking your Google review score against nearby competitors is just the first step - taking action to improve your online reputation is key. Utilising feedback from customer reviews can help you identify specific areas for improvement and take action to address any issues. By proactively managing your online reputation, you can increase customer loyalty and drive more customers through your doors.
Tracking this data ongoing
At Takealytics, we gather comprehensive data on every restaurant, including their Google review scores, Opening Hours, delivery performance and more. Our advanced analytics also help identify competitor brands operating in close proximity to your restaurant. By combining these two data points, we provide an insightful analysis of your Google reviews in comparison to those of your nearby competitors. See where your competitors perform better and monitor how this changes over time.
The example above details how your restaurant is compared to competitor nearby restaurants. In addition to Google Reviews other metrics such as Opening Hours can be overlaid to see how you perform against your nearby competitors.
In the restaurant industry, online reviews are a critical component of success. Tracking your Google review score against nearby competitors can provide valuable insights into your online reputation and help you stay ahead of the competition. By benchmarking against competitors, identifying areas for improvement, and taking action to enhance your online reputation, restaurant chains can improve customer loyalty, drive more business, and ultimately achieve long-term success.
Please contact the Takealytics team for a quote to track your Google Review score in comparison to your nearby competitors.